 PORTFOLIO
DO’S
• Remove
a tearsheet from a magazine by bending the magazine at the seam (binding)
and pulling the tearsheet out, being careful not to rip it.
• Trim the edge of each magazine or newspaper tearsheet with a paper
cutter.
• Order a professionally custom-made portfolio with your name embossed
on it.
• Place several promo cards, and a label in your book at all times.
• Purchase a nylon carrying case for your portfolio so it doesn’t
get damaged while being transported from one place to another.
• Own and maintain a minimum of at least two portfolios.
• Obtain renters or homeowners insurance that will cover the loss or
theft of your portfolio.
• Put COPIES of originals and hard to come by tearsheets in your books
(NOT ORIGINALS).
• Replace worn & torn pages in your book as soon as they become
noticeably scratched or cloudy from wear & tear.
• Spend the extra few dollars to insure your portfolio when using an
express mail carrier.
• Use FedEx, DHL or Airborne to transport your portfolio.
• Put a resume in your book for desicion makers to review.
• Update old work with fresh tests and tearsheets often.
PORTFOLIO DONT's
• Rip a
tearsheet from a magazine and put it in your portfolio without neatly trimming
the torn edge.
• Use a pair of scissors to trim the edge of the tearsheet unevenly.
• Cut the heading off the top of a magazine and place it atop a tearsheet
to prove it came from that magazine.
• Leave scratched portfolio pages in your portfolio.
• Use a three ring binder as a portfolio.
• Send your portfolio to a client without a business card and/or promotional
piece.
• Send your portfolio to a client without proper labeling or identification.
• Send out a portfolio full of hard-to-replace original prints and
hard-to-come-by tearsheets.
• Leave your portfolio in your car on hot days so that the pages get
wrinkled from the heat.
• Use UPS to send your book anywhere if you can help it.
• Put work in your portfolio that is not yours.
• Put actor headshots, newspaper clippings or hair magazine submissions
in your portfolio.
• Put Playboy or Playgirl nudie shots in your portfolio.
• Chop up your prints to create [what you think is] an artsy presentation.
Click HERE
to learn about breaking into the makeup, hair or fashion styling industry.
Crystal Wright is Author of The
Hair Makeup & Styling Career Guide, and founder of The Crystal
Agency for makeup, hair and fashion styling. She is a sought after
speaker and educator on the subject of building a portfolio for working
behind-the-scenes.
To learn more about her Packaging Your Portfolio and Marketing Class for
Makeup, Hair and Fashion Stylists, Click BUILD
YOUR PORTFOLIO.
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