|
While practicing as a Physical Therapist, Ruthie Molloy, president of Illuminare and inventor of the first liquid mineral based makeup, started her own business by teaching camouflage makeup lessons to plastic surgery patients and doing post laser resurfacing. Her initial work with these patients led her to search for the best cosmetics to use on their delicate skin. She tried several brands currently being marketed as mineral makeup, but no one had developed a pure liquid mineral foundation that covered well while protecting the skin from harmful UVA radiation.
Her background as an esthetician took her into her knowledge of pharmacology and chemistry. It was there that she combined the information that led to her first trial formula--originally containing only five ingredients. Luckily, Ruthie teamed up with a chemist who brought her first formula to fruition.
Viola! After a year of working together, her first formula,--"Fantastic Finish" was born. Since then she has also has developed two additional foundation sunscreen products and a compatible range of non-oily cream blushes and eye colors--all with broad-spectrum sun protection. Makeup artists are amazed at how little they need. No more humongous pores on the nose, the skin looks flawless, while the foundation is extremely sheer. And no streaks with tears!" We love that!!
Illuminare Cosmetics. 25% off to professional makeup artists. Fax Ruthie your resume, tearsheets or comp cards to 916-984-0877 or email her at askruthie@illluminarecosmetics.com. Call Ruthie at 916.984.1020 or toll free 1.866.999.6767 or visit www.illuminarecosmetics.com for more info.
|