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| Crystal Wright's |
| Portfolio Building & Marketing Workshop for Makeup, Hair &
Fashion Stylists |
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Crystal
Wright's "Packaging Your
Portfolio" workshop will take the mystery out of working behind-the-scenes
in print, video film & TV.
This 1-Day class focuses on self-promotion, presentation, negotiation,
goal setting, and agency representation for the freelance Makeup Artist,
Hair Stylist, or Fashion Stylist.
In just one 8-hour day with Crystal, you’ll leave feeling empowered,
inspired, and full of knowledge about your portfolio, comp cards,
getting an agent to represent you, testing to build your book, what
art directors, editors, producers, and photographers want, how much
to charge for your services, plus how to get it.
If you already have The Hair Makeup & Styling Career Guide, GREAT!
This class will take you to the next level in a real hands on presentation
that includes:
––An hour-long panel of industry insiders that includes
everyone from InStyle magazines senior editor Amy Synnot to Celebrity
Makeup Artist Sam Fine, to Sony Music Creative Director Nancy Donald,
and Celestine Agency head booker Frank Moore.
––Portfolios from the top agencies in the market to review,
examine and ask questions about. If you have never seen the book
of a $2,500/day makeup artist then how will you know how to put one together?
––Practical advice on approaching and signing with an agency
in your market. More advice and wisdom of getting an agency outside
your market to represent you.
––The secrets to getting photographers, magazine editors,
video, and commercial producers to hire you and thing of you first.
––Samples of comp cards and tips on how to construct yours
for the MARKET you will be working in and the kind of work you want
to do. The difference between the catalogue comp card vs. the editorial
comp card, or the celebrity comp card.
––Lessons on how to deal with photographers, and how to
keep them from running off with the images you need for your book.
STOP! WHAT YOU’RE DOING AND
CALL US AT: 323/913-0500 TO REGISTER. There’s a class going
on right now in your area.
Why
listen to Crystal?
Since 1986 magazines, record labels, production companies, and PR
firms have relied on the talented artists of the Crystal Agency to
help solve the imaging challenges of their celebrity and advertising
clients.
Her book, The
Hair, Makeup & Styling Career Guide, website,
MakeupHairandStyling.com, and online message boards serve as the definitive
resources to thousands of aspiring and working makeup, hair and fashion
stylists who want to succeed and grow as freelance artists behind-the-scenes.
No one is better qualified to give you the information, and the right
tools, and help you develop the skills, professionalism and marketing
savvy necessary to make it in print, video, film or TV.
Read what a few of
her former students have to say about her class. |
Packaging
Your Portfolio" Workshop Schedule: 2008
SELECT workshop for details and registration
options
NEW: Take advantage of our
new payment plan and take up to 6 months
to pay!
LOS
ANGELES
Sunday, April 13
Sunday, August 17
Sunday, December 7
NEW
YORK
Sunday, May 18
Sunday, October 19
ATLANTA
Sunday, July 13
323.913.0500
Pictured
Top to Bottom: Photographer Tom Concordia with Students during
lunch; Agent, Ernest Montgomery (Montgomery Group) with students,
reviewing a book; Crystal at MAC Pro in Denver; LA Panelists: Negotiator
Mack Gertz; Photographer Tom Concordia, Makeup Artist
Angie Wells, Agent Krystal Thorpe (Epiphany), Crystal,
Photographer Andrew Matusik.
|
 What
Questions Will Be Answered? |
| Who's
Teaching This Class? |
| What
Attendees Say About The Class. |
| Where
Will We Be Next? |
| The
Marketplace |
 
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2007 PYP Workshop |
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Download Brochure |
What
Questions Will Be Answered?
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Agencies
- How many pictures should go in my book before I begin shopping
it around to agencies for representation?
- How and when to present myself to agencies.
- Tell me again why I can't have more than one agent?
- What an agency really wants to see in my portfolio before they’ll
sign me.
- What to do if I don’t get signed the first time I interview
with an agency?
- How many agencies should I interview with?
- How much will an agency take out of my check for commissions
and expenses?
- Which agency will best suit my needs?
- Can have more than one agent?
Self Promotion
- How do I choose the right pictures for my book and comp (promo)
card.
- Where can I purchase a custom portfolio. . . . .at a discount,
and why it's better than an art store portfolio?
- Where can Ihave an inexpensive, well done promo card printed?
- What is the best format for my card, and what size should it
be?
- Who should I send my comp card to, ––at record companies,
––at ad agencies, ––at magazines, ––at
production companies, ––for runway shows?.
- How many pictures I should use on my promo card.
- How do I choose the right pictures for my portfolio to succeed
in the market I am working in?
- How can I use the Internet for exposure, lead generation & testing?
Presentation
- What should make it into my portfolio?
- What do people mean when they say that I should have stories
in my book?
- The difference between assembling a portfolio for film and television
vs. print, video and TV commercials.
- How to create a flow in your book.
- Your Resume: Print vs TV. The differences, and why?
- How do I create a painless Internet presence and get my pictures
and resume working for me on the web?
- How do I present myself and my book to photographers, producers
and art directors to get work?
- What are decision-makers looking for in my book. . .you mean
it’s NOT always my favorite photo!
Testing
- Where I can find the RIGHT photographers to test with. . . .
. .and what’s the difference anyway!
- The importance, value and fun of working for free.
- The secrets of getting photographers to test with me even if
I don’t have any pictures in my book.
- Where to find like-minded peers to collaborate with.
- How many FREE jobs should I do and when to pull the plug.
- How can I find a good fashion stylist to pull clothes for the
shoot?
- How can I find good hair and makeup artists to make my clothes
look good for the shoot?
- Why you should NEVER pay a photographer to test.
Photographers
- Why not just any photographer will do.
- How to spot a truly great photographer and know when the guy
with 3 polaroids in his book is better than the one with a book
full of photos.
- How to get a photographer to set up an appointment with me.
- How to spot a flaky photographer.
- How to tell the difference between a head shot guy and a photographer
with the potential to take me to VOGUE!
Compensation
- How much I should expect to get paid when working on a music
video, CD cover, fashion editorial, catalogue, TV commercial,
sitcom, feature film or runway show.
- How long should I wait for my checks and what’s a voucher
- When and how to raise my day rate.
Goal Setting
- How to STOP being paralyzed by the size of my dream to become
a famous hair, makeup or fashion stylist?
- Plan to Work and Work the Plan. Learn Crystal’s secret for chopping
my goals into manageable bite-sized pieces. . .
- How to take responsiblity for my success.
- The true meaning of Luck.
The Sky is NOT the Limit
- How too aim high and miss rather than aim low and make it.
- What the portfolio of a $2,500+ per day freelance stylist looks
like, what makes them GREAT and how you can be great too!
New
York Panelists: Hair Stylist Alan Mautino; Celebrity Makeup Artist
Monifa Mortis, and her agent Ernest Montgomery
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Download Brochure or cal 323.913.0500
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