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1stHOLD Magazine Ad Rates
1stHOLD magazine is the daily action guide for the freelance styling industry. The entire magazine is produced for the freelance styling community. These influential trendsetters consist of hair, makeup, fashion and wardrobe stylists, costume designers and of late, nail techs who work behind-the-scenes in print, video, film, TV and fashion.

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Circulation
Frequency: quarterly
Total Circulation: 29,710

National Periodicals Distribution
EAST COAST
DeBoer
Ubiquity
Ingram Periodicals
Media Solutions

INTERNATIONAL
Tower Records & Books

LOS ANGELES
Newsways
ONLINE:
Tower
www.MagMall.com
INGRAM

Effective January 2002
Rate Card
QUARTERLY RATES - NO BLEED CHARGE
   1X  2X  3X  4X  6X
FULL PAGE $ 2,590 $ 2,512 $ 2,461 $ 2,357 $ 2,305
2/3 Page 2,245 2,178 2,133 2,043 1,998
1/2 Page 1,715 1,664 1,629 1,561 1,526
1/3 PAGE 1,105 1,072 1,050 1,006 983
1/4 PAGE 965 936 917 878 859
1/5 PAGE 900 873 855 846 801
1/6 PAGE 750 728 713 683 668
1/9 PAGE 675 655 641 614 601

Preimum Positions
Add the following premium position charges to all rates listed above.
Page 2 -Inside Front Cover $ 647   Page 7* 518
Page 2 & 3 Spread 2,201   Page 6 & 7 Spread 1,425
Page 5* 569   Page 9 518
Center Spread 854   Inside Back Cover 569
Back Cover 647  
* Publisher reserves the right to preempt single page premiums
   for spreads.
** Center spread is charged as a unit and cannot be charged
    at separate page rates.

COLOR CHARGES: Add 25% to all color ads.

OTHER CHARGES SPECIAL POSITIONS: Requests for special positions not stated on the rate card are subject to a surcharge. A 10% charge will be applied to B/W rate of ads opposite guaranteed positions or guaranteed Right or Left Hand Pages. All special position requests are subject to availability.

INSERTS: Special inserts maintain identical display rates as specified herein. Pre-printed inserts furnished to our mechanical specifications will be priced at black & white page rates plus a regular bind-in charge of $415 and position charges. This is subject to change depending on complexity of insert. Advertiser must supply publisher with a dummy 7 working days prior to publication to insure that charges are quoted properly.

ODD-SIZED ADS: Ads which do not meet the size requirements as stated on the rate card will be billed at the rate of the next smallest display ad plus $105 per vertical column inch.

MULTIPLE DISCOUNTS: Advertising space purchased to run within the same issue qualifies for the following discounts: 1X=2%, 2X = 4%, 3X = 5%, 4X = 6%.

INFO STATION BOX: $210 per 2 Column Inch Box.
 
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